pt en 


- Bluffers guide for a State banquet (in English).  Download here

 - Ten mistakes to avoid when negotiating with Chinese (in English). Download here

 - Differences between protocol and courtesy (in English). Download here

- Rules for proper dining at the Monarch's side (in English) Download here.

- Interview about Business protocol. Download here

- Interview about cross cultural communication (in Portuguese), Expresso newspaper, Download here

- «Casual friday» (in English) Download here

- «Mind the gaffe» (in English) Association Meetings International,  Download here

 - «Saber receber»Revista Rumo nº1 - , Download here

- "Verão, parecer ou ser?" Download here.

- "Brilhar num almoço de negócios" Download here.

- "Não gosto da palavra etiqueta" Download here.

- "Colocação de bandeiras" Download here.

- "Decifrar convites" Download here.

- "Erros a evitar" Download here.

- "Viajar sem tropeçar" Download here.

- "A imagem e o protocolo como afirmação de poder" Download here.

- "As primeiras damas e o protocolo" Download here.

- "Boas Festas!" Download here.

- "Cerimonial comparado" Download here.

- "Comunicação política e protocolo" Download here.

- "Etiqueta sem fios" Download here.

- "O comportamento é o seu espelho" Download here.

- "Primeira dama, o que é? " Download here.

- "Protocolo empresarial" Download here.

- "Recebendo visitantes chineses, 10 erros a evitar" Download here.

- "Recebendo visitantes estrangeiros" Download here.

- "Vantagem competitiva da imagem" Download here. 

-"Networking" Eventpoint  Download here

 - Como brilhar em reuniões e negociações internacionais. Download here


Online articles in English

10 mistakes to avoid when dealing with Chinese

How to bluff your way into a State dinner

Style up

10 tips for dealing with no shows

Protocol or courtesy?

Online articles in Portuguese

Protocol and leadership

Image and success 

 Receiving authorities 

Isabel Amaral - Consultancy, Training and Communication, Ltd

Travessa do Noronha, 17 - 4º
1250-170 Lisboa
Tlf: 00  (351) 218 031 753


Isabel Amaral is one of the most requested experts on Image, Communication and Protocol, being responsible for many executive coaching activities in Portugal, Spain, Belgium, Cabo Verde, Namibia, Netherlands, Angola and the People's Republic of China. She is also responsible for promoting investigation and superior studies on protocol in Portugal and the author of several books and publications.

Isabel Amaral