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Isabel Amaral - Biography

Isabel Amaral stands out today as one of the most requested experts in image, communication and protocol and has developed outstanding  Executive Coaching in Portugal, Brasil, Cabo Verde,  Spain, Angola, Namibia and the People’s Republic of China.

She’s the author of “Imagem e Sucesso”, a successful book on image and corporate protocol, (8th edition released in 2008 and sold out) as well as “Imagem e internacionalização”, (2nd edition released in 2010), a book written to help professionals to succeed in the global market. She’s also the co-author of “Ceremonial por ceremonialistas” edited by the Comité Nacional de Ceremonial Público (Brazil’s national committee for public ceremonial) and of the "International Relations Encyclopedia" published by D.Quixote in Portugal. She has papers published in other books in Spain.

A true pioneer in research in this area and in introducing studies of protocol in higher education schools and Universities in Portugal, she has articles published in Portuguese and Spanish magazines and newspapers.

Isabel Amaral has been invited to speak at most international protocol meetings and has also participated in over 600 conferences around the world, in Europe, America, Asia and Africa.

She has a Master degree in International Relations by the Lisbon University and runs a specialized consulting firm which stands out for its world class quality and the professionalism of its training courses as well as providing a protocol consulting service for major institutional and official events and ceremonies.

She teaches at several post graduate and master degrees courses in Portugal, Spain and Brazil. Isabel Amaral designed and was the coordinator as well as a teacher at the first Post graduate course on Image, Protocol and Event organization,  in Lisbon launched in 2003. She is also a teacher at the Portuguese Diplomatic Institute.

She’s the president and founder of APorEP – Associação Portuguesa de Estudos de Protocolo (the Portuguese association of protocol studies) and a member of the Academia Argentina de Ceremonial. She  was the vice-president of OICP – Organizacíon Internacional de Ceremonial y Protocolo (International Organization of Etiquette and protocol) and is a member of the Comité Nacional de Ceremonial Público do Brazil.

In 2006 Isabel Amaral was distinguished with a medal of merit (medalha de mérito em ceremonial e protocolo) for “her great and outstanding work as a teacher, author and other contributions to both public and private organizations.” In the same year she was honored by the Comité nacional de Ceremonial Publico, during the opening of the 13th national congress, in São Paulo, Brazil.


 For full CV in Portuguese, click here.

For English resumé click here

 For Portuguese resumé click here

For Chinese resumé click here


Isabel Amaral - Consultancy, Training and Communication, Ltd

Travessa do Noronha, 17 - 4º
1250-170 Lisboa
Tlf: 00  (351) 218 031 753


Isabel Amaral is one of the most requested experts on Image, Communication and Protocol, being responsible for many executive coaching activities in Portugal, Spain, Belgium, Cabo Verde, Namibia, Netherlands, Angola and the People's Republic of China. She is also responsible for promoting investigation and superior studies on protocol in Portugal and the author of several books and publications.

Isabel Amaral